Addictive Lure is a captivating modern shrub rose known for its exquisite, soft pink, fully double, cupped blooms that radiate a powerful and distinctive sweet fragrance. Its allure is not just in its scent and beauty; it’s also a vigorous, hardy, and disease-resistant variety, making it a low-maintenance choice for gardeners. With a strong, upright growth habit, it typically reaches a height of 1-1.5m, making it ideal for a prominent spot in a garden bed or as a stunning focal point.

For best results, plant Addictive Lure in a location that receives 4-6 hours of full sun a day with well-drained soil. Keep the soil consistently moist but avoid waterlogging. To encourage a prolific display of flowers, feed the plant generously two to three times during its spring to autumn flowering season. It is a repeat bloomer, providing a continuous show of beautiful flowers. Pruning is best done once a year in winter to remove old growth and shape the bush. The firm petals make it an excellent and long-lasting cut flower, especially when harvested in the half-open to open stage. For an attractive garden pairing, consider planting companion plants like lavender, catmint, or salvia, which not only complement the rose’s beauty but can also help deter pests.