This versatile plant is widely used in tropical and subtropical landscapes as a vibrant accent, hedge, or container plant. In cooler climates, it thrives as a spectacular indoor plant, bringing a touch of the tropics indoors. ‘Rubra’ prefers warm, humid conditions, well-draining soil, and bright, indirect light to maintain its intense coloration. With its bold hues and graceful silhouette, Cordyline fruticosa ‘Rubra’ is an excellent choice for adding a dynamic and exotic flair to diverse garden designs and interior decor.